Authentic Connection >> Purposeful Growth
Strategic B2B marketing & business development partner. Accelerating development and delivery of customer-centric growth strategies.
A dedicated partner that works with you, not just for you.
I am Irina Cruse, the founder of OUTLOVE.
OUTLOVE was founded with a simple purpose: to help B2B organisations achieve purposeful growth by building authentic connection with their customers and focusing on what matters most.
With over 12 years experience in B2B markets, International sales, business development and marketing roles (varying from entry to a FTSE 100 company board level), I understand what it takes to make progress.
Acting as your sounding board and a dedicated resource, I work closely with your team, customers and stakeholders to help accelerate achievement of your goals and ensure alignment, buy-in and transfer of best practice along the way.
Strategically select where to play, who to serve and how you will win.
Deepen the understanding of your market, your customers and make strategic decisions on where to place focus.
Market Segmentation
Understand your market landscape.
Define who your target customers are.
Segment your market.
Identify where you are currently playing.
Market Research and Sizing
Estimate your market potential and assess where it is moving.
See where you are vs where the potential is.
Understand where your competitors are playing.
Define your competitive strengths.
Give yourself the evidence base to make strategic choices.
Business Growth Strategy
Select the markets where you will place your focus.
Define what you will do to win in those markets.
Document your Growth Strategy in a simple, 1 page document.
Engage and align wider organisation to support your growth strategy.
Position your business to win today.
Grow today by resonating deeply with your customer needs, positioning to target markets, building authentic connection and crafting solid business development strategy.
Target vertical penetration
Gain in-depth understanding of your target market and its key players.
Identify ideal customer profile and decision makers within it.
Find out how to reach them.
Develop positioning and value proposition.
Clearly articulate what you are offering in a way that resonates with your market.
Go-To-Market
(for new or re-positioning of existing product)
Define what you are offering, to whom and what is the value to them (value proposition).
Validate product-market-fit: build evidence that customer actually wants the value you are offering.
Understand how your offer compares with competition.
Define exactly what markets you will sell your product into.
Establish pricing that works.
Clearly outline your sales strategy and routes to market.
Business development
Clearly define your target customer and buying persona profiles.
Identify a list of target accounts.
Identify who to target within the accounts.
Develop a strategy to build rapport and connection.
Establish integrated sales and marketing effort to generate leads.
Utilise LinkedIn as a key tool in building access to your accounts.
Build future value pipeline.
Create genuine new value that truly makes your customer’s life better. The value they are willing to pay for.
Understand what your customers value beyond your current offer
Prioritise problems to solve based on the impact they make on your customer’s lives.
Define your now-next-later value pipeline.
Develop and test your value proposition and solutions before investing into them
Trusted By
Dan Jackson, MD,
New Terra Compliance
“Working with Irina has been a valuable journey. She made us see the world through our client's eyes. Her guidance in shaping our marketing strategy, especially when we lacked structure, has been instrumental. She helped us focus on our target market, define exactly who we serve and what services we offer to those people, understand our unique qualities, and engage our entire team. Her attention to detail and ability to lead us through the process have made collaboration effortless.”
Shall we discuss how I can help you?
